ASO AUDIT — ONE STORE, ONE LOCALE

App and listing URL: [public name and URL]
Store / locale / storefront: [App Store or Google Play / language / market]
Build or listing version: [exact version]
Reviewed on: [date]
Owner: [team role]
Audience and supported task: [who needs the app and what they can do]
Decision this audit should inform: [one change or research question]

1. LISTING PROMISE
Title and secondary field as published: [exact wording]
First screenshot promise: [what a visitor is likely to understand]
Visible proof in that screenshot: [specific UI, output or workflow]
Product capability that supports the claim: [build and observed action]
Gap or ambiguity: [observable mismatch, or none observed]

2. DISCOVERY EVIDENCE
Candidate terms and their source: [user language, store search, authorized tool]
Metric source / locale / period: [source and definitions, or unavailable]
Supported terms to investigate: [relevant tasks]
Terms to exclude: [unsupported features, unrelated brands, misleading claims]
Field checks: [length, repeated words and separator issues]

3. LISTING UNDERSTANDING
Neutral question: [what do you think this app helps you do?]
Observed answer: [quote with permission or anonymous summary]
Expected action: [what the visitor expects after installation]
Uncertainty: [what this small review cannot establish]

4. FIRST-USE CHECK
Starting state / device / build: [context]
Task attempted: [one outcome]
Observed result: [completed, blocked or abandoned, with details]
Mismatch with listing: [specific difference]

5. PRIORITIZED DECISION
Finding: [observation]
Proposed change: [one change]
Why this change follows from the evidence: [reason]
Owner / date / review condition: [role, date and criterion]
Control listing saved at: [safe file reference]
Follow-up result: [pending, inconclusive or documented outcome]

Use the store's own experiment report for experiment conclusions. A private comprehension check explains an observation; it does not prove a ranking or conversion lift.

Original template by RateMyApp, October 5, 2026.
https://ratemyapp.io/resources/aso-templates/
Free to copy and adapt, including for commercial team projects. Attribution optional.
Keep account credentials, customer information and unpublished business figures out of shared copies.