App store optimization.
Make the promise clear.
Help the right person understand your iOS or Android app. Check metadata, test the first useful journey and plan a store experiment with evidence you can explain.
Find the next decision.
Explore a keyword phrase
Inspect a public App Store sample for a phrase and storefront, then record which product tasks fit your own app.
Use the keyword explorerMetadata and relevance
Count fields, review repeated words and keep unsupported search terms out of the draft.
Use the metadata checkerListing comprehension
Ask what the first screenshots promise, then check those claims against the released build.
Test screenshot understandingScreenshot files
Compare exported PNG/JPEG dimensions and alpha metadata with the intended store target. Files stay in your browser.
Check screenshot sizesProduct experience
List a focused private task and collect device, build, steps and observations. Tester availability depends on participation.
List your app for feedbackMatched measurement
Choose the store metric and denominator before comparing rates. Keep percentage points separate from relative change.
Calculate a store rateExperiment record
Preserve your original, hypothesis, filters and decision in an editable brief before starting a store test.
Download the experiment briefPractical guides for a small app team.
Start an ASO round
Choose the store, the listing problem and the evidence you need before changing an asset.
ASO checklist for indie apps: the first useful round
Use an ASO checklist for your indie app: accurate metadata, clear screenshots, a useful first session and store-specific measurement. Start with one test.
Read the guide ASO · PRACTICAL GUIDEGoogle Play ASO for indie apps: a practical workflow
Plan Google Play ASO around relevant listing text, accurate screenshots and acquisition context. Use a small-team workflow with clear measurement limits.
Read the guide ASO · PRACTICAL GUIDEApp Store vs Google Play ASO: adapt your metadata
Compare App Store and Google Play ASO metadata. Review field differences, edit three paired listing examples and check each draft free without signup.
Read the guide ASO · PRACTICAL GUIDEFree vs paid ASO tools: choose for your next app decision
Compare free ASO checks with AppTweak, Appfigures and Sensor Tower's documented workflows. Download a tool evaluation worksheet before choosing a plan.
Read the guideResearch keywords and write the listing
Move from relevant product tasks to a draft that fits the store's fields and the intended locale.
App Store keyword research for a new app
Build an App Store keyword shortlist from user tasks, relevance and observed search data rather than invented volume scores.
Read the guide ASO · PRACTICAL GUIDEApp Store keyword field: 100 bytes or 100 characters?
Compare App Store keyword limits in bytes and characters. Edit seven Unicode counter examples, then check your exact draft free without signup.
Read the guide ASO · PRACTICAL GUIDEApp Store subtitle examples: write a clear 30-character promise
Edit eight App Store subtitle examples, check the 30-character limit and review the promise beside your app name. Try the free draft forms.
Read the guide ASO · PRACTICAL GUIDEApp Store promotional text examples you can edit
Edit six App Store promotional text examples, check the 170-character limit and learn when to update the field without a new app version.
Read the guide ASO · PRACTICAL GUIDEGoogle Play short description: six examples and a draft check
Write a Google Play short description with six editable examples. Check the 80-character field, review the product promise and plan your next test.
Read the guide ASO · PRACTICAL GUIDEApp Store tags: how to review them in App Store Connect
Find App Store tags in App Store Connect, review their relevance and compare them with keywords. Use a free CSV worksheet to record your decision.
Read the guide ASO · PRACTICAL GUIDEASO localization for small teams: one locale at a time
Plan ASO localization with local user language, supported app behavior and a reviewable listing. Check metadata, screenshots and first-session context.
Read the guidePrepare screenshots, icons and graphics
Check export requirements separately from whether a new user understands what the visuals promise.
Test your App Store screenshots before launch
Use comprehension tasks to improve app screenshots without inventing features, testimonials or conversion claims.
Read the guide ASO · PRACTICAL GUIDEApp Store screenshot sizes: iPhone and iPad upload requirements
App Store screenshot sizes for iPhone and iPad, with portrait and landscape pixel tables, export fixes and a free dimension checker.
Read the guide ASO · PRACTICAL GUIDEGoogle Play feature graphic size: check a 1024 × 500 export
Check Google Play feature graphic size: 1024 × 500 pixels. Review PNG alpha, orientation and export mistakes with a free dimension-check form.
Read the guide ASO · PRACTICAL GUIDEGoogle Play app icon size: check a 512 × 512 PNG
Check Google Play app icon size: 512 × 512 pixels, 32-bit PNG and 1024 KB maximum. Use the free local file checker before your store upload.
Read the guide ASO · PRACTICAL GUIDEApp Store app preview video size: check your mobile export
Find mobile App Store app preview video sizes. Check entered pixels, duration, frame rate, size and format with a free export form. No video upload.
Read the guidePlan store pages and experiments
Match a page to its audience, preserve the original and choose a measurement before launching a variant.
App Store custom product pages: keywords, links and launch checks
Plan App Store custom product pages for relevant keywords. Check approval, deep links and measurement with an indie app example and launch checklist.
Read the guide ASO · PRACTICAL GUIDEGoogle Play custom store listings: keywords, URLs and translations
Plan Google Play custom store listings for search intent. Check keywords, listing URLs, translations and report scope with a free launch template.
Read the guide ASO · PRACTICAL GUIDEApp Store product page optimization: plan a useful test
Plan an App Store product page optimization test with a clear hypothesis, suitable treatments and a recorded decision. Handle inconclusive data honestly.
Read the guide ASO · PRACTICAL GUIDEGoogle Play store listing experiments: a small-team plan
Prepare Google Play store listing experiments with one asset hypothesis, consistent audiences and honest result handling. Keep the original listing intact.
Read the guideMeasure listing conversion
Use compatible counts and filters so a percentage answers the question you actually asked.
What does ASO cover?
App store optimization covers how people discover and understand your store listing. Relevant text and accurate visuals work alongside the product experience. A store result, a private task report and a community star score answer different questions; record their source before using them in a growth decision.
Where does RateMyApp fit?
Use the free checker and guides to prepare a draft. In the beta, developers can list their app and fund approved private testing reports with credits. Reports can reveal a confusing first session or a claim the app does not fulfill. Optional community stars stay on RateMyApp. Store reviews remain independent and voluntary.
Published October 5, 2026. Editorial policy · Apple search guidance · Google Play listing guidance.