ASO
App store optimization for indie teams: metadata checks, keyword research, listing experiments and localization with evidence you can use.
In this topic
18 articlesFree vs paid ASO tools: choose for your next app decision
Compare free ASO checks with AppTweak, Appfigures and Sensor Tower's documented workflows. Download a tool evaluation worksheet before choosing a plan.
Practical guide · 6 min read ASOApp Store vs Google Play ASO: adapt your metadata
Compare App Store and Google Play ASO metadata. Review field differences, edit three paired listing examples and check each draft free without signup.
Practical guide · 5 min read ASOApp Store app preview video size: check your mobile export
Find mobile App Store app preview video sizes. Check entered pixels, duration, frame rate, size and format with a free export form. No video upload.
Practical guide · 5 min read ASOApp Store subtitle examples: write a clear 30-character promise
Edit eight App Store subtitle examples, check the 30-character limit and review the promise beside your app name. Try the free draft forms.
Practical guide · 5 min read ASOGoogle Play app icon size: check a 512 × 512 PNG
Check Google Play app icon size: 512 × 512 pixels, 32-bit PNG and 1024 KB maximum. Use the free local file checker before your store upload.
Practical guide · 5 min read ASOApp Store promotional text examples you can edit
Edit six App Store promotional text examples, check the 170-character limit and learn when to update the field without a new app version.
Practical guide · 6 min read ASOApp Store screenshot sizes: iPhone and iPad upload requirements
App Store screenshot sizes for iPhone and iPad, with portrait and landscape pixel tables, export fixes and a free dimension checker.
Practical guide · 6 min read ASOGoogle Play feature graphic size: check a 1024 × 500 export
Check Google Play feature graphic size: 1024 × 500 pixels. Review PNG alpha, orientation and export mistakes with a free dimension-check form.
Practical guide · 4 min read ASOGoogle Play short description: six examples and a draft check
Write a Google Play short description with six editable examples. Check the 80-character field, review the product promise and plan your next test.
Practical guide · 5 min read ASOApp Store tags: how to review them in App Store Connect
Find App Store tags in App Store Connect, review their relevance and compare them with keywords. Use a free CSV worksheet to record your decision.
Practical guide · 5 min read ASOGoogle Play custom store listings: keywords, URLs and translations
Plan Google Play custom store listings for search intent. Check keywords, listing URLs, translations and report scope with a free launch template.
Practical guide · 5 min read ASOApp Store custom product pages: keywords, links and launch checks
Plan App Store custom product pages for relevant keywords. Check approval, deep links and measurement with an indie app example and launch checklist.
Practical guide · 6 min read ASOASO checklist for indie apps: the first useful round
Use an ASO checklist for your indie app: accurate metadata, clear screenshots, a useful first session and store-specific measurement. Start with one test.
Practical guide · 4 min read ASOGoogle Play ASO for indie apps: a practical workflow
Plan Google Play ASO around relevant listing text, accurate screenshots and acquisition context. Use a small-team workflow with clear measurement limits.
Practical guide · 4 min read ASOApp Store keyword field: 100 bytes or 100 characters?
Compare App Store keyword limits in bytes and characters. Edit seven Unicode counter examples, then check your exact draft free without signup.
Practical guide · 4 min read ASOApp Store product page optimization: plan a useful test
Plan an App Store product page optimization test with a clear hypothesis, suitable treatments and a recorded decision. Handle inconclusive data honestly.
Practical guide · 4 min read ASOGoogle Play store listing experiments: a small-team plan
Prepare Google Play store listing experiments with one asset hypothesis, consistent audiences and honest result handling. Keep the original listing intact.
Practical guide · 4 min read ASOASO localization for small teams: one locale at a time
Plan ASO localization with local user language, supported app behavior and a reviewable listing. Check metadata, screenshots and first-session context.
Practical guide · 4 min read